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27 April 2007  UK gets a taste of Western Australia
British travel fans have been treated to a taste of Western Australia (WA) in recent days as a number of regional tourist organisations (RTOs) brought their promotional roadshow to the European country.

The UK is the biggest target for WA's tourism industry, due to the number of people from the country who make the journey down under and the amounts of money they tend to spend.

Tourism minister for WA Sheila McHale explained: "More than one in four international visitors to WA are from the UK and last year those 171,000 visitors spent $265 million (£110.09 million)."

She added: "The mission will enable RTO's to build on the awareness of The Real Australia campaign and other extensive trade and educational work."

WA will not limit herself to attracting solely Brits though, as Ms McHale also outlined her intention to meet with tourism business bosses from Switzerland, Germany and Dubai to promote the region.

Meanwhile, the Tourism Western Australia organisation describes the region as having an "awesome natural environment", as well as sunny weather and friendly inhabitants.

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