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29 August 2007  Holidaymakers 'are taking at least one trip' in the UK
Despite continuing competition from destinations overseas, increasing numbers of Britons are holidaying in the UK at least once a year, it has been claimed.

National tourism agency Visit Britain reports that, while Britain cannot directly compete with the sun, sea and sand on offer in Mediterranean resorts, it can offer holidaymakers culture, countryside and British heritage.

Elliott Frisby, spokesperson for Visit Britain, said: More and more people are spending at least one holiday in this country

"The trend is for us to take more holidays spread through the year, so we don't necessarily just take a two-week in summer, we have a number of breaks."

He added that Britain is also a popular destination choice for those wanting to take a city break.

In October 2006, Axa reported that 68 per cent of Britons take a trip in the UK or Ireland each year.

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